Consumer Tech Case Study
Wearable air purifier brand Meta Ads, September to December 2025
We onboarded a wearable air purifier brand in September, built the campaign foundation through October, and were perfectly positioned when AQI levels spiked across India — delivering an 11.58x ROAS and over ₹1.56 Crore in November alone.
11X
ROAS
₹1.56Cr
Revenue
40 Days
Timeline
11.58x ROAS and ₹1.56 Crore in one month — capitalising on India's pollution season for a wearable air purifier
The Opportunity
Wearable air purifiers are a seasonal product with a highly predictable demand spike — India's post-monsoon pollution season (October–November) when AQI levels in major cities hit hazardous levels. The key was being ready before the spike hit: campaigns warmed up, creatives tested, audiences built. We onboarded in September with exactly this in mind.
Month-By-Month Journey
ROAS Progression
November Spotlight — The Peak Month
November 2025 — India pollution season
11.58×
ROAS
₹1.56Cr
Revenue
3,903
Purchases
₹17.62
CPM (lowest ever)
76,508
Reach
₹139.92
Cost per purchase
Key Results Across The Engagement
Peak ROAS achieved
11.58×
November 2025
Revenue in peak month
₹1.56Cr
from ₹13.5L spend
Purchases growth
25×
157 → 3,903
CPM reduction
↓62%
₹46 → ₹17.62
The Takeaway
"Great Meta Ads results aren't just about campaign setup — they're about timing, preparation, and positioning. By onboarding two months before India's pollution season and using that time to build audiences, test creatives, and let the pixel learn, we were ready to capitalise when demand peaked. The result: ₹1.56 Crore in a single month at an 11.58x ROAS that most brands only dream of."
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