Sportswear Case Study
Sportswear brand Meta Ads turnaround, October 2025 to May 2026
We inherited an underperforming Meta Ads account with declining results and a falling ROAS. Within one month of onboarding, we reversed the trend — delivering record purchases and consistently above-average ROAS ever since.
4.2X
ROAS
2.2X → 4.2X
Growth
30 Days
Timeline
Turning around a struggling sportswear brand — from 2x ROAS to 4x+ and 2,683 purchases in a month
The Situation
The client — a D2C sportswear brand — had been running Meta Ads independently for months, but results were deteriorating. ROAS had fallen below 2x, CPMs were high, and monthly purchases were declining. They needed a strategic overhaul, not just optimisation.
Account Journey
*May 2026 data as of May 17 — partial month
Before Vs After — Our First Full Month
BEFORE (DEC 2025 AVG)
AFTER (APR 2026)
Overall Account Performance (Under Our Management)
Total ad spend managed
₹19.26L
across all periods
Total purchases driven
6,979
lifetime on account
Average ROAS (our tenure)
4.19×
Mar–May 2026
CPM improvement
↓51%
₹48 → ₹23
The Takeaway
"A declining Meta account isn't necessarily a demand problem — it's often a strategy problem. By restructuring campaigns, improving creative efficiency, and reducing CPM through better audience targeting, we reversed months of decline and delivered the brand's best-ever month within 60 days of onboarding."
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