E-commerce Case Study
Global shoe brand Meta Ads, May 2025 to January 2026, 7 countries
Over 9 months of Meta Ads management, we drove 15,299 purchases and nearly ₹9.5 Crore in total revenue for a footwear brand — expanding their reach from India across the US, UK, UAE, Australia, Canada, and Singapore simultaneously.
5X
Growth
₹9.47Cr
Revenue
9 Months
Timeline
₹9.47 Crore in revenue across 7 countries — scaling a shoe brand globally over 9 months
The Scope
This wasn't a single-market campaign — it was a fully coordinated multi-country Meta Ads operation. Each market had different CPMs, buying behaviour, and price sensitivity. Our job was to find profitable audiences in each country, allocate budget efficiently, and scale what worked — all from a single account spanning 32.65 Crore impressions over 9 months.
Overall Results — 9 Months (May 2025 - Jan 2026)
Total revenue generated
₹9.47Cr
across all markets
Total purchases
15,299
7 countries
Total impressions
32.65Cr
across all markets
Avg cost per purchase
₹2,055
all countries blended
Revenue By Country
India — The Core Market
INIndia drove 83% of total purchases and 75% of all revenue
12,734
Purchases
₹7.18Cr
Revenue
₹1,783
Cost / purchase
India was the highest-volume market by far — with the lowest cost per purchase at ₹1,783, it also offered the best efficiency. We scaled this market aggressively while using international markets to diversify revenue and build brand presence globally.
What Made This Work
Managing Meta Ads across 7 markets simultaneously requires more than just duplicating campaigns. Each country had a different CPM floor (₹72 in India vs ₹972 in the US), different buyer intent, and different creative expectations. We localised strategy by market, allocated budget dynamically based on performance signals, and maintained a blended cost per purchase of just ₹2,055 — even across premium English-speaking markets where CPMs run 10x higher.
The Takeaway
"Scaling a brand globally on Meta isn't just a budget game — it's a data game. Over 9 months, 32.65 Crore impressions, and 15,299 purchases, we proved that a footwear brand with the right funnel and market-specific strategy can generate ₹9.47 Crore in revenue without a single wasted market. Every country in this account was profitable."
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