Footwear Case Study
D2C barefoot brand Meta Ads campaign, October to November 2025
How we built a full-funnel Meta Ads strategy from scratch and scaled a D2C footwear brand to 4x purchases in 30 days.
4X
ROAS
6X
Scale
India
Region
The Challenge
The client — a D2C barefoot footwear brand — had no prior advertising history. No pixel data, no audiences, no creative learnings. They needed a partner to build everything from the ground up and drive online sales profitably.
Our Approach — Full Funnel Strategy
1. Awareness
Launched broad audience campaigns focusing on education—highlighting the health benefits of barefoot shoes through dynamic video creatives.
2. Consideration
Retargeted video viewers with carousel ads showcasing different styles, use cases (running, gym, casual), and customer testimonials.
3. Conversion
Implemented high-intent Advantage+ Shopping Campaigns (ASC) with aggressive offer-led creatives to capture bottom-funnel demand.
4. Retention
Set up dynamic catalog sales (DPA) to cross-sell accessories and new arrivals to past purchasers, increasing LTV.
Month-Over-Month Results
Month 1 (October)
Month 2 (November)
Key Results At A Glance
Total revenue
₹31.25L
across 2 months
Peak ROAS
5.65×
in launch month
Total purchases
392
from scratch
Spend scaled
5.3×
in 30 days
The Takeaway
"Starting with zero data is a challenge — but also an opportunity to build the right foundation. By structuring the funnel from awareness to conversion, we collected meaningful pixel signals early and used them to scale confidently. A slight ROAS dip during aggressive scaling is expected and healthy — what matters is absolute revenue and purchase volume, both of which grew 4x month-over-month."
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